Northwoods has been developing high-performing websites and creating peace of (digital) mind for more than 20 years. Our clients rely on our honest advice and guidance to help their businesses thrive.
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We put our trust in the Northwoods team to create a digital presence that’s visually compelling, effective, and true to our brand, and they delivered. Our new site is easy to manage and provides a great user experience for both current and prospective customers. Northwoods offered honest, expert guidance throughout the redesign and has truly been our digital best friend.
- Jodi Rummelhart, Director of Business Development
Client Stories
North Shore Healthcare
North Shore Healthcare has over seventy facilities that offer long-term skilled nursing care, short-term rehabilitation, and assisted living services. They are the largest provider of post-acute care in the Upper Midwest.
The Situation
North Shore Healthcare came to Northwoods looking for an accessible website with a contemporary design. They had a lot of custom photography and needed more ways to highlight the images through the site. Each of the 70+ centers had their own dedicated website and North Shore Healthcare was planning on adding more facilities to their roster overtime. North Shore Healthcare was looking to provide users with general information about their core values and mission while also maintaining a focus on the local communities of each facility.
The Solution
Northwoods consolidated all the facility websites into one and added a location search for users to quickly identify which centers were closest to them. The location search allowed users to search by zip code or address and included an interactive map to help the more visual user identify the location of each center.
Each center had its own dedicated page to present additional information on their services and custom imagery to help validate the quality of care per location. Having all the locations together demonstrates how expansive North Shore Healthcare is, and having pages dedicated to each facility allows users to get a stronger feel for the local community and culture of each location.
The Design
The Outcome
North Shore Healthcare
North Shore Healthcare has over seventy facilities that offer long-term skilled nursing care, short-term rehabilitation, and assisted living services. They are the largest provider of post-acute care in the Upper Midwest.
The Situation
North Shore Healthcare came to Northwoods looking for an accessible website with a contemporary design. They had a lot of custom photography and needed more ways to highlight the images through the site. Each of the 70+ centers had their own dedicated website and North Shore Healthcare was planning on adding more facilities to their roster overtime. North Shore Healthcare was looking to provide users with general information about their core values and mission while also maintaining a focus on the local communities of each facility.
The Solution
Northwoods consolidated all the facility websites into one and added a location search for users to quickly identify which centers were closest to them. The location search allowed users to search by zip code or address and included an interactive map to help the more visual user identify the location of each center.
Each center had its own dedicated page to present additional information on their services and custom imagery to help validate the quality of care per location. Having all the locations together demonstrates how expansive North Shore Healthcare is, and having pages dedicated to each facility allows users to get a stronger feel for the local community and culture of each location.
The Design
The Outcome
MetalTek
MetalTek International is a metal casting manufacturing specializing in high temperature, severe wear, and harsh corrosive environments.
The Situation
The Solution
The Design
MetalTek’s previous color palette didn’t include royal blue. Instead, it featured grays and yellows. Northwoods designers added a royal blue because of its versatility and ability to inspire trust.
The royal blue also works well with much of their imagery, which already contains blue tones. Adding blue also helps the yellow call to action color stand out more.
One of the biggest improvements to the site design is the display of complex data. Their alloy data (shown below) is managed in spreadsheets and contains information on chemical composition, product specifications, mechanical properties, and more. Bar counters add movement to the mechanical properties, and color blocking and icons are used to clearly segment different data components. Conditional logic is used to account for data variations, so the design remains intact even when certain data fields are missing.
The Outcome
MetalTek
MetalTek International is a metal casting manufacturing specializing in high temperature, severe wear, and harsh corrosive environments.
The Situation
The Solution
The Design
MetalTek’s previous color palette didn’t include royal blue. Instead, it featured grays and yellows. Northwoods designers added a royal blue because of its versatility and ability to inspire trust.
The royal blue also works well with much of their imagery, which already contains blue tones. Adding blue also helps the yellow call to action color stand out more.
One of the biggest improvements to the site design is the display of complex data. Their alloy data (shown below) is managed in spreadsheets and contains information on chemical composition, product specifications, mechanical properties, and more. Bar counters add movement to the mechanical properties, and color blocking and icons are used to clearly segment different data components. Conditional logic is used to account for data variations, so the design remains intact even when certain data fields are missing.
The Outcome
Orley Shabhang
Orley Shabahang is a Milwaukee-based purveyor of contemporary and antique Persian revival carpets. All of Orley Shabahang’s carpets are made 100% by hand in the homes of weavers with whom they contract.
The Situation
The Solution
The Design
Orley Shabahang’s site purposefully omits any unnecessary features. The minimalist, clean design ensures that the content and imagery are the primary focus. The site colors work well with the brand without being overpowering and help users focus on the right areas.
Plenty of whitespace is used throughout the website to create an organized look and feel.
All product images are of the highest quality, allowing users to zoom in with full clarity to better view the intricate, detailed design of each rug. Each image also contains a short but informative product description that accurately describes the rug with specifications listed below. This quickly provides the user with all the information they need to make an informed purchasing decision. However, if they have more detailed questions, a “contact us” button has been added at the bottom of each page.
The Outcome
Orley Shabhang
Orley Shabahang is a Milwaukee-based purveyor of contemporary and antique Persian revival carpets. All of Orley Shabahang’s carpets are made 100% by hand in the homes of weavers with whom they contract.
The Situation
The Solution
The Design
Orley Shabahang’s site purposefully omits any unnecessary features. The minimalist, clean design ensures that the content and imagery are the primary focus. The site colors work well with the brand without being overpowering and help users focus on the right areas.
Plenty of whitespace is used throughout the website to create an organized look and feel.
All product images are of the highest quality, allowing users to zoom in with full clarity to better view the intricate, detailed design of each rug. Each image also contains a short but informative product description that accurately describes the rug with specifications listed below. This quickly provides the user with all the information they need to make an informed purchasing decision. However, if they have more detailed questions, a “contact us” button has been added at the bottom of each page.
The Outcome
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