MetalTek International is a metal casting manufacturing specializing in high temperature, severe wear, and harsh corrosive environments.
MetalTek’s previous color palette didn’t include royal blue. Instead, it featured grays and yellows. Northwoods designers added a royal blue because of its versatility and ability to inspire trust.
The royal blue also works well with much of their imagery, which already contains blue tones. Adding blue also helps the yellow call to action color stand out more.
One of the biggest improvements to the site design is the display of complex data. Their alloy data (shown below) is managed in spreadsheets and contains information on chemical composition, product specifications, mechanical properties, and more. Bar counters add movement to the mechanical properties, and color blocking and icons are used to clearly segment different data components. Conditional logic is used to account for data variations, so the design remains intact even when certain data fields are missing.